Why you can’t live without it
Wed, Jul 28, 2010 | 8 – 9:30am
of Marketing Troubadour
What is Boost Biz Ed?
Boost Biz Ed is both a networking event and educational event inspired the conviction that small business has the unique opportunity to change the world.
Boost Biz Ed fuels world changers by tapping proven business experts, drawing out transformative insights, and presenting them in a format for easy consumption and intention for immediate action.
How is this event special?
As a business owner, you make numerous decisions based on the information you have at any given moment. Some of your decisions may even be based on your competitor’s information. Competitive intelligence is much more than price shopping.
How will I be empowered to action?
- That you competition is often not who you think, and how to determine who they really are
- Why it is critical to have a detailed profile of your ideal client
- The secret of developing a marketing message using competitive intelligence.
Where is this event?
5375 Landmark Pl, Greenwood Village, CO, 80111
Who is Lori DuBois?
Marketing Troubadour serves as an outsourced marketing director for businesses and organizations. I use storytelling as the framework to leverage your differentiators and increase your marketing effectiveness. I believe a solid strategic marketing plan includes a well developed marketing message, a well defined target market, and a tactical plan comprised of the right mix of marketing methods.
Brand development, strategic marketing plans, tactical marketing implementation, messaging and story development, web content, newsletters, marketing collateral development, direct mail campaigns, customer surveys, target marketing definition, research, email marketing, websites, and social media campaigns.
Creator of the MESSAGE-MARKET-METHODS storytelling approach and co-creator of the Branding Pie: 5 key ingredients of building a brand.
How else is Lori serving Boost Biz Ed?
In addition to this event, Lori is serving or has served as speaker or ally for this event.