Gridiron Strategy for Website Conversion
5 Plays to Push Visitors into Your Endzone
Thu, Nov 9, 2017 | 3:00 – 4:30pm PT
of Call To Action Alliance
What is Boost Biz Ed?
Boost Biz Ed is both a networking event and educational event inspired the conviction that small business has the unique opportunity to change the world.
Boost Biz Ed fuels world changers by tapping proven business experts, drawing out transformative insights, and presenting them in a format for easy consumption and intention for immediate action.
How is this event special?
How often do your potential customers simply punt when they get to you website. You have invested in the website and you may be investing monthly to get people to visit your website. Every visit is like a possession in football. They may or may not get another possession. You need to give them every opportunity to get into endzone, for a purchase, for a lead generation (phone call) or whatever impacts the bottom line of your business.
Like in football, this is what marketers call a conversion.
There is a science, a strategy, a formula to improving your conversion percentage.
Join us as we examine the 5 things that impact the likelihood of your visitors to do what you need them to do.
How will I be empowered to action?
- Leverage emotions from a Worst Day to motivate
- Kindle emotions from a Best Day to highlight your USP
- Address prospect anxieties one by one
- Balance incentives against friction
Where is this event?
Business Enterprise Center Inc. (The BEC)
460 SW Madison Avenue – Suite #1, Corvallis, OR 97333
Upstairs to second floor and then immediately curve around to the right and then to the left.
Who is Dru Shockley?
Dru has spent his career manipulating message and media for large and small businesses (from AT&T and Yale University to local health practices, property managers and attorneys). While he started in Journalism ages ago, with a degree from John Brown University in Arkansas, the past 11 years he has been an entrepreneur with Call To Action Alliance. He founded Boost Denver 6 years ago and has enjoyed serving the small business community with actionable education.
How else is Dru serving Boost Biz Ed?
In addition to this event, Dru is serving or has served as speaker or ally for these 98 events.
- You Need a NAP (Networking Action Plan) Building Your Network through Appreciation Marketing Nov 13, 2018
- Intentional Business Growth Rethinking the Illusion We Mistook as Intention Oct 9, 2018
- Full-Bodied Biz Success Maintain Top Performance & Love What You Do Sep 25, 2018
- Strength Through Rejection How the Rejection You Give & Receive Makes You a Stronger Business Person May 10, 2018
- Your Social Media Holy Triad How to Determine the Best Social Media Marketing Combo for YOUR Business Apr 12, 2018
- Old Folks Really Learned Me Sales Selling a Different Way in Today’s World! Mar 22, 2018
- Boost Your Social Confidence Essential Skills to Engage with People at Events Mar 8, 2018
- Rebuilding Self-Esteem through Failure How to Use Failure to Your Advantage Feb 22, 2018
- Build Your Leadership Toolbox Processes & Apps to be a More Effective Leader Feb 8, 2018
- Leadership The Big Picture Jan 25, 2018
- Paint a 1-Page Value Portrait of Your Company Introduction to Value Proposition and the Business Canvas Oct 26, 2017
- Live-to-Tell: Leadership Traits You Need Part 2: Developing Team Leadership Oct 12, 2017
- Motivational Listening Sep 28, 2017
- Live-to-Tell: Leadership Traits You Need Part 1: Developing Personal Leadership Sep 14, 2017
- The Art of Creating a Sale Selling Made Simple! May 10, 2017
- Giftedness Access a Business & Life You Love! May 3, 2017
- End Transactions, Build Relationships The Core Conversations that Every Business Needs to Drive Results! Apr 26, 2017
- 30 Seconds of Brave What TO Do & NOT To Do at Any Networking Event Apr 19, 2017
- Modern Video Marketing How Just 30 Minutes a Week Can Translate into 1 – 2 Leads Per Day Apr 12, 2017
- 10 Things to Attract Millennials Apr 5, 2017
- Ally Appreciation Happy Hour Mar 29, 2017
- How to Avoid Shiny Object Syndrome Mar 22, 2017
- Own Your Pro Time: Strategies for Profit & Balance Mar 15, 2017
- Rockstar Confidence & Sales Jan 18, 2017
- Getting Along with Anyone, Anywhere, Any Time Jan 4, 2017
- Run Your Business – Don’t Let it Run You! Dec 7, 2016
- Maximum Exposure: Unleashing Strategies to Capture Attention and Success Nov 2, 2016
- Thrive Instead of Survive! Oct 19, 2016
- Streamline, Attract & Grow Oct 5, 2016
- You Had Me at Hello: Attract More Clients Now Sep 21, 2016
- So, You Think You Want to Franchise Your Business? Sep 7, 2016
- Do Red Hot Buyers Trust You? Aug 17, 2016
- How to Quickly Build Your List and Fill Your Sales Funnel Jul 20, 2016
- Unleashing Your Creativity for Business Jul 6, 2016
- Take Back the Reins: 3 Key Processes Every Business Needs Jun 15, 2016
- Build a Million Dollar Business in 3 Years Jun 1, 2016
- The 5 Lies Business Owners Tell Themselves About Budgeting May 18, 2016
- Showcase Yourself on LinkedIn May 4, 2016
- Eating the Elephant Apr 20, 2016
- How Security Can Sabotage or Insure Success Apr 6, 2016
- Earn the Right to Lead Mar 16, 2016
- Writing With No Time Mar 2, 2016
- Plan for a Successful Event, from Website to Social Media to Networking Feb 17, 2016
- Stop Socializing, Start Enrolling! Convert Networking to Customers Nov 18, 2015
- The Art of Networking Leverage Networking Groups & Trade Associations to Increase Overall Sales Nov 4, 2015
- Bad Rap? Avoiding Business-Killing Reviews and Restoring Reputation Oct 21, 2015
- 9 Meaningful Ways to Improve Your Personal Brand Today Oct 7, 2015
- Communicating for Success: Watch Your Language! Sep 16, 2015
- Make Money with Your Marketing: Top 3 Pitfalls to Avoid Aug 5, 2015
- How Your Passions Drive Your Market to Action Jul 1, 2015
- The Science of Engagement – Stop, Engage, Commit May 20, 2015
- Enjoy Life, Earn More Leveraging Passion to Get Most Out of Yourself & Others May 6, 2015
- Inside the Mind of the 2015 Consumer Apr 15, 2015
- Think Like a Shark: Investors: Vultures or Angels? Apr 1, 2015
- Life Cycle of a Business, from Inspiration to Sale Mar 18, 2015
- 6 Bombs that are Wrecking Your Marketing And How to Diffuse Them Feb 4, 2015
- Start Your 2015 Marketing Smart, Stay on Schedule for Yearlong Success Jan 21, 2015
- How to Increase Customer Loyalty in 5 Easy Steps Dec 3, 2014
- The Top 5 Profit Boosters for Any Business Nov 19, 2014
- Blogging to Drive Business Growth Oct 15, 2014
- What’s Wrong with Them? How to Get Employees & Other Key People to Behave Oct 1, 2014
- The 3 Secrets to Explosive Business Growth in the Next Year Sep 17, 2014
- Never Fear the IRS Again 5 Must-Do’s to Bulletproof Your Records Sep 3, 2014
- How to Strategically Grow to the Next Level Without Stepping on a Landmine Aug 20, 2014
- 5 Keys to a Knock-out Presentation Aug 6, 2014
- How to be a Successful Failure Jul 16, 2014
- Growing Your Business Will Franchising Lead to Riches or Ruin? Jul 2, 2014
- The Customer Goldmine You’re Already Sitting On 4 Prospecting Secrets Jun 18, 2014
- Busting the Myth of Positive Thinking Why It Doesn’t Work & How to Fix It Jun 4, 2014
- Building a Winning Sales Team May 7, 2014
- Getting Web Visitors To Do What Profits You: the Formula for Conversion Apr 30, 2014
- To Think Is to Create More Sales! Apr 2, 2014
- Upside Down Networking Dec 18, 2013
- Business Anecdotes to Avoid Failure Nov 6, 2013
- Scaring Google Getting the Most Out of Pay per Click Oct 30, 2013
- Navigating the 7 Cs of Leadership Oct 16, 2013
- Entrepreneur or Just Crazy? Understanding the Dysfunction Oct 2, 2013
- Get Noticed, Get Heard, Get Results Sep 18, 2013
- The Power of the Phone Call in the Online Age Aug 7, 2013
- Saving Your Business from Debt Jul 17, 2013
- Business Acceleration Understanding Financial Statements May 15, 2013
- The 7 Deadly Sins of Business and How to Avoid Them Oct 24, 2012
- Building Trust – the Key to Growing Sales and Building Business Oct 10, 2012
- Strategic Planning for the Reluctant Leader Sep 26, 2012
- Get Rich Without Getting a Raise Aug 22, 2012
- Choosing the Most Profitable Web Strategy for Your Personality Jul 18, 2012
- Collaboration for Assured, Mutual Success Jul 11, 2012
- Transforming Your Business in 90 Days May 23, 2012
- The Three Keys to Business Mastery May 9, 2012
- 9 Steps toward Achieving Business Success Apr 25, 2012
- How to Achieve Optimal Functioning Apr 11, 2012
- Make the Most of Your Time and Money at a Trade Show Mar 14, 2012
- Branding Uncensored! Feb 22, 2012
- How Money Works 3 Small Biz Concepts for a Sideways Economy Feb 8, 2012
- From Pain to Power 8 Words That Will Change Your Life Jan 25, 2012
- What Not to Say Sales Tips Jan 11, 2012
- How NOT to Build A Web Campaign 2 Traps & 4 Pitfalls to Avoid Dec 14, 2011
- Principles of Cloning Discovering Your 25th Hour Aug 11, 2010