Positively Actionable Education

Scaring Google

Getting the Most Out of Pay per Click

Wed, Oct 30, 2013 | 10:30am – noon

Event Description

Just over the last few months I (Dan Stratford) have consulted for multiple businesses who tried to setup Google Adwords campaigns on their own and/or with “guidance” from Google, and as a result wasted thousands of dollars and spent 40% or more of their budget on clicks that were not even related to their business.

This session will help guide you on setting up profitable Google Adwords campaigns and avoid these mistakes that Google actually encourages you to make.

We will cover:

  • How to begin setting up campaigns.
  • Mistakes to avoid-this alone will save you thousands of dollars.
  • Tracking results.
  • Tracking phone calls from Google Adwords.
  • Utilizing landing pages
  • Split testing
  • Writing profitable ads
  • And more…

Be ready to take a lot of notes!

We will also provide a $100 Google Adwords credit to anyone who attends.

Guests Learned
  • Google Adwords Dos and Don’ts
  • How to determine if Google Adwords can be profitable for your business before you invest your time and money.
  • How to avoid Google Adwords mistakes that could cost you thousands of wasted dollars.
  • How to make Google Adwords profitable for your business.
Boost Biz Ed Cherry Creek is hosted by
3773 Cherry Creek Dr, Denver, CO 80209

Boost Biz Ed

Ptarmigan Cherry Creek

Ptarmigan Cherry Creek
3773 Cherry Creek Dr, Denver, CO 80209

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Daniel Stratford

Stratex Digital Marketing

About Daniel

Dan Stratford led teams in developing the digital marketing departments for Dex Media, and LexisNexis before building his own 7 figure agency in less than 3 years. Dan sold his agency in 2015, and is now owner of Stratex Digital marketing, providing consulting and training for businesses, ​direct ​and wholesale services to marketing agencies and web development firms across the US. ​Stratex offices are in Denver’s River North Area at Taxi. ​Dan lives with his wife and in Centennial, CO, they have 5 children, 2 at home and 3 grown who still live in the Denver​/Boulder​ area. Dan and his family enjoy soccer, mountain activities, good food, ​good ​beer, ​​wine and travel.​

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