Steering around the Marketing Sinkhole
Wed, Jan 6, 2016 | 9:30 – 11am
What is this event?
Event Decription
By default, we all look at our businesses through the vacuum of our own experiences, biases, and industry knowledge. We may know what our message is, but do we truly understand how our audience views and will respond to our business offering? Come to learn how to keep your 2016 marketing dollars from being sucked away.
How will I be empowered to action?
Action Points
- How public perception and branding is different from marketing
- How branding is important, even for the smallest of businesses
- How to understand your audience’s perception of your business
- How to change that perception, if needed
4 Comments
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great presentation, good energy
Great talk! Need to always focus on KLT.
Informative – great discussion on branding, what it is, and strategies for implementation.
Jennifer gushed great information on sharpening marketing with precise branding. Thanks, Jen, for being so generous and informative! The room was full of appreciative participants, each leaving with clearer vision and action items for a stronger 2016.