Positively Actionable Education

Steering around the Marketing Sinkhole

Wed, Jan 6, 2016 | 9:30 - 11am
Date | Time

9:30 AM to

Location

INDUSTRY Denver

3001 Brighton Blvd, Denver, CO 80216

Boost Denver
39.765115
-104.9863843

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Jennifer Whitton-Trujillo

Energine Marketing

About Jennifer

Since she was a child, Jennifer Whitton-Trujillo, Marketing Coach, has loved making people laugh and sharing her happiness and excitement with others. As an adult, she combines this love with her 15 years of marketing experience and involvement with small business community resources like the Mile High Business Alliance, Mi Casa Resource Center, and the Denver Small Business Development Center to help small business clients see real, measurable results from their marketing. Her passion for small business and her marketing expertise and skill provide a truly unique coaching experience for her clients. She doesn’t just teach small business owners what marketing they should be doing. She helps her clients find marketing solutions that fit with their passions, interests, and personalities. She helps clients market effectively while still having fun! And she takes fun seriously. When she’s not spending her free time playing with her 2-year-old daughter, she’s camping, finding fun family excursions, or participating in amateur “Chopped” competitions in her kitchen! You can learn more about Jen and her services at www.EnergineMarketing.com.

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@energinemktg

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Jennifer Whitton  @energinemktg
Teaching someone how to use @hootsuite. Happy Tuesday, folks! SocialMediaMarketing #SmallBiz #Smallbusiness https://t.co/Y2R6imFofE 
Jennifer Whitton  @energinemktg
Check out our free group brainstorming event! Perfect for very small businesses that struggle with their marketing. https://t.co/qJ1w57ZQVf 
Jennifer Whitton  @energinemktg
Check out our free group marketing event! Perfect for very small businesses that aren't meeting revenue goals. https://t.co/qJ1w57ZQVf 

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Workshop

Steering around the Marketing Sinkhole

Description

By default, we all look at our businesses through the vacuum of our own experiences, biases, and industry knowledge. We may know what our message is, but do we truly understand how our audience views and will respond to our business offering? Come to learn how to keep your 2016 marketing dollars from being sucked away.

Participants Learned
  • How public perception and branding is different from marketing
  • How branding is important, even for the smallest of businesses
  • How to understand your audience’s perception of your business
  • How to change that perception, if needed
4 Comments
  1. Jennifer gushed great information on sharpening marketing with precise branding. Thanks, Jen, for being so generous and informative! The room was full of appreciative participants, each leaving with clearer vision and action items for a stronger 2016.

  2. Informative – great discussion on branding, what it is, and strategies for implementation.

  3. Great talk! Need to always focus on KLT.

  4. great presentation, good energy

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Enter through the center of the building along Brighton Blvd. We are in the conference rooms immediately to the left upon entering.

INDUSTRY Denver

INDUSTRY Denver
3001 Brighton Blvd, Denver, CO 80216
Enter through the center of the building along Brighton Blvd. We are in the conference rooms immediately to the left upon entering.

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